iHUB Mentors: Beyond Theory in Digital Marketing

On May 29, the third edition of the iHUB Mentors series took place at iHUB Chișinău—an initiative designed to connect our residents with hands-on professionals from various fields. The guest speaker for this edition was Dumitru Vlah, founder of Vector Academy and a digital marketing expert known for his direct, effective approach to implementing promotional strategies.

The evening’s topic — “Why Marketing Strategies Don’t Work in Practice?” — sparked an honest conversation about the gap between perfectly designed plans and real-life execution. Attendees were encouraged to look beyond polished presentations and identify the real obstacles that arise when trying to apply digital strategies.

Key discussion points included:
✅ Real-life examples from the mentor’s professional experience;
✅ Common pitfalls that sabotage implementation — from unclear objectives to misunderstandings between marketing and management teams;
✅ Practical advice on how to adapt strategies to the real-world context of each business;
✅ The role of continuous learning and testing in the success of a digital marketing campaign.

The session was marked by open dialogue, insightful questions from the audience, and a genuine exchange of ideas and perspectives.

The evening concluded with an informal networking session, giving participants the chance to build new connections and discuss their own challenges in the marketing field.

Stay tuned to the iHUB Mentors series for more relevant insights, practical ideas, and mentors who share real experience — not just theory.